INCLUSIVE & EMPOWERING FASHION
Gravitas helps women feel powerful and beautiful, inside and out. Inclusive sizing and styles won loyalty, but not everyone understood the product.
They needed a telegraphic way to talk about the Shape-wear built into each of their garments for retailers and upgrade their unboxing experience to match the quality of the product.
Hang Tag System, Illustrations, Unboxing Experience
Beardwood&Co, New York