WM Events, founded in 2004 by William Fogler, has evolved into an award-winning event planning, design, and production firm known for its meticulous attention to detail and flawless execution.
The goal was to create a new brand identity that reflects the bold, modern, dynamic, and artistic spirit of the company, ensuring it stands out as much as the work it delivers.
I was entrusted with redesigning the brand system to capture the soul, elegance, and creativity that define WM Events.
Brand Identity, Brand World, Brand Guidelines.
IO Design, New York
REFRESHING A TRADITIONAL FOURTH-GENERATION BRAND IDENTITY
Family-owned Volpi brand has been handcrafting fine cured meats with care using only traditional methods to give your family the fullest flavor and finest quality.
The brand needed a refresh to unlock its charm and crave-worthy taste while honoring its heritage and family legacy.
Brand Identity, Brand World, Digital Design, Packaging Design, Brand Guidelines.
Beardwood&Co, New York
A Multifaceted Brand Evolution
Tasked with updating 2C Design Studio's identity, I collaborated with the founder, Camila Crazut. NCIDQ, architect and interior designer, to communicate the studio's growth and potential expansion into a multiple-brand system. The focus was on encapsulating the three core aspects: interior design collaboration, independent projects, and the glass jewelry line.
The redesigned logo system authentically captures the multifaceted essence of 2C Design Studio, reflecting its past accomplishments and signaling a promising future of growth and exploration.
Brand redesign.
IO Design, New York
Tufts Medical Center and Lowell General Hospital joined forces to create a different kind of health care system. An organization focused on empowering clinicians with the technology and tools to deepen collaboration, build stronger relationships with the people they serve, and extend wellness to every facet of daily life.
Logo refinement/Identity System
Infinia Group, New York
The Jersey City Public Schools—Department of Student Life & Personnel Services recognized the need to re-imagine and revitalize its Student Code of Conduct and Resource documents. While serving as a foundational guide for students, parents, guardians, and teachers, the existing documents required a fresh perspective and made the content more accessible.
I was asked by the director of the department and her team to redesign the documents and the department’s logo and give it a new vision and order. This transformation focuses on its redesign with a clean, approachable layout using the Compass theme.
This innovative approach creates a more engaging and user-friendly design and aligns the document with the school district's commitment to fostering a safe, inclusive, and respectful learning environment.
Brand Identity, Editorial Design.
IO Design, New York
BOLD & PROUD FACETS OF ITALY
Fusing old and new, the cohesive, elevated yet accessible wine branding extends off-pack with geometric color fields inspired by Italian Modernism.
Providing a bold backdrop and color coding for the range of varietals, the world of Folonari beckons you to explore and discover, creating your own memorable experiences.
Packaging Extension, Brand World, Brand Guidelines, Web Reskin, and Retail Experience idea.
Beardwood&Co, New York
INCLUSIVE & EMPOWERING FASHION
Gravitas helps women feel powerful and beautiful, inside and out. Inclusive sizing and styles won loyalty, but not everyone understood the product.
They needed a telegraphic way to talk about the Shape-wear built into each of their garments for retailers and upgrade their unboxing experience to match the quality of the product.
Hang Tag System, Illustrations, Unboxing Experience
Beardwood&Co, New York
HANDMADE SKINCARE ESSENTIALS FOR THE MODERN HOMESTEAD
The family-own made to help-you skincare brand, needed to bring its story to life with a cohesive and crafted identity.
With a warm and caring visual expression, the SallyeAnder logo and packaging embody the tradition of hardworking products that are natural and pure delight.
Brand Identity, Packaging Design System
Beardwood&Co, New York
Flag Carrier Airline. Montreal, Canada
Identity/Brand Architecture/Graphic system and Guidelines/Signage and Uniforms
FutureBrand - New York
Annual Report layout concepts and Illustration.
Arnell Group, New York
GNC Beyond Raw - GNC Women's Ultra Mega/GNC Mega Men - GNC Fish Oil
Logo/Packaging/Production
GNC Pets Vitamins
Identity system/Packaging/Production
Arnell Group - New York
Advertising campaign for the US and Latin American markets
Media planning/Advertising/Art Direction
IO Design, New York / Javier Ortega Photography
Premium coffee program for Juan Valdez.
Concept Development/Identity/Packaging
FutureBrand - New York
Logo update and retail experience for a fastest and hotest pizza delivery.
Design Identity/Packaging/Signage
Arnell Group, New York
A
Fashion Designer
Design collaboration for Angels Falls dress. Ad campaign for bridal collection.
IO Design, New York
An advertising campaign for the US portfolio.
Arnell Group, New York
McDermott Will&Emery-McDermott Discovery.
Our Discovery and Dispute Service Center supports our case teams and clients through the e-discovery process from the start of the case through resolution of the matter.
Concept development/Identity/Graphic system
Dragon Rouge, New York
